The #unicorn: Tech’s dumbest trend may have finally died in 2016
The word, for being overused and with too many unicorns running out there, it might have become meaningless.
▻http://venturebeat.com/2016/12/29/2016-may-have-finally-been-the-year-that-killed-techs-dumbest-trend-the
it seemed the idea of being a unicorn had taken on a marketing-driven meaning and become a way to create the appearance of momentum and success. It was a club that everyone wanted to join, and so valuations became the thing companies would lead with in press releases and marketing material, even though the variables that went into assessing such a number remained unverifiable.
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it seems clear that 2016 taught many companies that being a unicorn was not nearly as glamorous as it appeared to be. In 2017, we may find out just how painful and costly that lesson will turn out to be for the most overvalued startups in the herd.