It Might Be Time to Stop Touting Eco-Friendly Messages - Facts So Romantic
http://54.197.248.184/blog/it-might-be-time-to-stop-touting-eco_friendly-messages
In this climate, you might wonder whether it’s still possible for companies to tout a “green” message at all. Maybe it’s dead.Photograph by Florida Sea Grant / FlickrIn his modestly titled 2010 book Beyond Business: An Inspirational Memoir From a Visionary Leader, John Browne, the former CEO of Beyond Petroleum (BP for short), recounted the company’s triumphs after he took the reins in 1995. “BP went on to reshape the oil industry, be at the forefront of global investment, achieve many firsts and change views on the environment and corporate social responsibility,” he wrote. A mere two months later—the book was published in February—that all burst into flames. The Deepwater Horizon oil facility explosion, often called the worst environmental disaster in United States history, claimed 11 lives (...)