On YouTube, Amateur Is the New Pro - The New York Times
▻http://www.nytimes.com/2012/07/01/magazine/on-youtube-amateur-is-the-new-pro.html
Odell’s destination was the Manhattan office of Google Inc., YouTube’s corporate parent. He was among the 25 winners of a competition called Next Up, which is aimed at “accelerating the growth of the next big YouTube stars,” as an official YouTube blog explained. The prize included four days of tips and training from “YouTube experts” in New York. It also included a $35,000 check, no strings attached.