Online political advertising is a black box and democracy should be worried
▻https://www.theguardian.com/technology/2017/apr/21/online-political-advertising-companies-democracy
As your mind wearily contemplates being exposed to yet another political campaign, are your dreams haunted by battle buses, billboards and TV debates ? Or is it Facebook, YouTube, Twitter and Google ? On the evidence of last year’s EU referendum, much of the campaigning, and much of the money spent on political advertising, will be online. And it will happen in a way that will be largely hidden from scrutiny by either the public or regulators. During the referendum, Vote Leave spent £2.7m (...)
#Google #Facebook #Twitter #YouTube #publicité #marketing #AggregateIQ