Everybody lies : how Google search reveals our darkest secrets
►https://www.theguardian.com/technology/2017/jul/09/everybody-lies-how-google-reveals-darkest-secrets-seth-stephens-davidow
What can we learn about ourselves from the things we ask online ? US data scientist Seth Stephens‑Davidowitz analysed anonymous Google search results, uncovering disturbing truths about our desires, beliefs and prejudices Everybody lies. People lie about how many drinks they had on the way home. They lie about how often they go to the gym, how much those new shoes cost, whether they read that book. They call in sick when they’re not. They say they’ll be in touch when they won’t. They say it’s (...)