CNN’s Man of the ’Resistance’ Is the Person Most Responsible for Trump Being President | Alternet
▻http://www.alternet.org/media/same-media-who-assisted-rise-trump-now-rebrand-themselves-anti-trump-resis
Les médias sont là pour le spectacle, pas pour une quelconque « résistance » politique... Un rappel important de ce que le spectacle veut dire pour la démocratie.
It’s no secret that Trump received outsized media coverage early on in the 2016 race, nabbing in 2015 alone nearly 2 billion in free media (compared, for example, to Bernie Sanders’ $321m) –including much from Zucker’s CNN–on his way to securing the Republican nomination. While much of this coverage was negative in tone with a marketing product like Trump, there really is no negative coverage; so long as his name remained in the headlines, that’s all that mattered. CNN rushed to cover, for months, each and everyone of Trump’s manufactured controversy and did so to the tune of record-smashing ratings. CNN even hired Trump aide Corey Lewandowski while he was not only still under contractual agreement not to say anything bad about Trump, but was still collecting checks from the campaign.
Aside from raking in record profits riding the Trump spectacle as President of CNN in 2015 and into 2016, Zucker’s role in the rise of Trump is far more direct. Before taking over CNN in 2012, Zucker hired Trump to be the face of the reality show juggernaught The Apprentice while serving as head of NBC Entertainment in 2004. The show not only boosted the Trump brand, it almost certainly saved Trump from the brink of financial and marketing extinction.