La vassalisation des #médias par #Facebook continue. Sera-t-elle un jour contestée ?
Facebook has overwhelming scale and resources. But its desire for more video, its invitations to Instant Articles: these are not opportunities. They are the whims and the self-interested pleas of a tyrant.
I know publications have to work with Facebook: Facebook has unquestionable scale, and if publishers want access to it, they’ll need to give up something. But they don’t need to pivot on command. As Matthew Ingram notes, “Facebook is taking some sustained fire for its dominance of the advertising industry (along with Google), with the News Media Alliance arguing its members should be exempted from antitrust laws so that they can present a combined front in bargaining with the digital giants.” It might be time for publications to band together to stand up to Facebook—rather than be taken, one by one, into Facebook’s crushing embrace.