How Facebook ads helped elect Trump - CBS News
“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Parscale tells Stahl. Parscale says he used the majority of his digital ad budget on Facebook ads and explained how efficient they could be, particularly in reaching the rural vote. “So now Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for,” says Parscale. And people anywhere could be targeted with the messages they cared about. (…)
Parscale received help utilizing Facebook’s technology from Facebook employees provided by the company who showed up for work to his office multiple days a week. He says they had to be partisan and he questioned them to make sure. “I wanted people who supported Donald Trump.” Parscale calls these Facebook employees “embeds” who could teach him every aspect of the technology. “I want to know everything you would tell Hillary’s campaign plus some,” he says he told them.