Print vs. digital subscribers: Demographic differences and paths to subscription - American Press Institute
▻https://www.americanpressinstitute.org/publications/reports/survey-research/print-vs-digital
They engage with publishers in multiple ways for one thing. For instance, among those who prefer digital, 61 percent visit the website, 49 percent use the app, and 43 percent share content with others. Digital subscribers are also more likely than print-oriented subscribers to sign up for alerts or email newsletters and to follow a publication on social media.