Announcing Cryptopal, a #blockchain-based platform that reinvents how people and #brands connect
▻https://hackernoon.com/announcing-cryptopal-a-blockchain-based-platform-that-reinvents-how-peop
Today, we are announcing a new blockchain-based platform to connect people and brands directly, cutting out #marketing middlemen, using an ERC20 token of utility.The introduction of the Cryptopal token allows to provide highly targeted recommendations to consumers about products, services, and activities, without relying on ads. It reduces price for consumers, improves marketing performance for brands, and protects users’ privacy.Digital marketing is brokenDigital marketing is a critical industry in modern economies. Brands depend on digital marketing to get new customers and drive growth. People rely on marketing to discover new products, services, and activities that will improve their lives.But digital marketing today is controlled by a few giant middlemen, whose interests are often (...)