#ovato — Embracing the Future of Digital Marketing Trends
▻https://hackernoon.com/ovato-embracing-the-future-of-digital-marketing-trends-7a4d44ac1e48?sour
Image courtesy of Automotive Social via FlickrThe marketing model is consistently shifting to meet the needs of its today’s population, which spends considerable time online. This has informed the creation of digital advertising campaigns but has not managed to keep pace with the rate of transformation within the space. As a result, it is difficult to find a marketing approach that garners full attention of the target audience.In the recent past, marketing agencies as well as brands have come to realize the potential of influencer marketing to reach their audiences and offer a high ROI and conversion potential. Statistical analytics show that up to 74% of internet users discover new services and products on social networking sites. At the same time, 49% of consumers base their decision (...)
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