Why do you s*ck at collecting Customer #feedback?
In this article, we are going to go over the main points of collecting Customer Feedback, why it matters to your business to hone in your customer satisfaction, and finally, answer our main question: why most of you are not doing it properly.The importance of customer feedbackA bit of contextI want anything but swamping you with data and statistics, but we all agree that some figures to introduce our topic won’t hurt.So, did you know that..A typical business hears from 4% of it’s dissatisfied customers. Source: “Understanding Customers” by Ruby Newell-Legner78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Source: American Express Survey, 2011It takes 12 positive experiences to make up for one unresolved negative experience. (...)