How Social Media Exploits Our Moral Emotions - Facts So Romantic
▻http://nautil.us/blog/how-social-media-exploits-our-moral-emotions
The architecture of social media exploits our sense of right and wrong, reaping profit from the pleasure we feel in expressing righteous outrage.Photograph by Kitja Kitja / ShutterstockA few years ago, Justine Sacco, then the senior director of corporate communications at the holding company InterActiveCorp, tweeted about the nuisances of air-travel during a long, multi-leg journey from New York to South Africa. She started with sardonic observations—one about a smelly passenger at JFK Airport, another about London’s peculiar food and predictably inclement weather. Then came this one, shortly before her final flight: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”As she settled in to sleep, she had good reason to expect that that tweet would fade away into the hectic (...)