To Persuade Someone, Look Emotional - Facts So Romantic
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David Pizarro and his colleagues argue that emotional expression functions as a signal to others that you’ve incorporated feelings into your moral decision. Without that signal, an audience might get the impression that you haven’t experienced any feeling at all—a possibility most people find pretty disturbing.Photograph by ArtFamily / ShutterstockAsked at the start of the final 1988 presidential debate whether he would support the death penalty if his wife were raped and murdered, Michael Dukakis, a lifelong opponent of capital punishment, quickly and coolly said no. It was a surprising, deeply personal, and arguably inappropriate question, but in demonstrating an unwavering commitment to his principles, Dukakis had handled it well. Or so he thought. “The reporters sensed it instantly,” (...)