The Rise of #mobile #apps: Why ‘Mobile-Friendly’ & ‘Mobile Responsive’ No Longer Cut It
▻https://hackernoon.com/the-rise-of-mobile-apps-why-mobile-friendly-mobile-responsive-no-longer-
Just about every business with a #website understands why mobile experiences are important. After all, more than 50% of web traffic today flows through mobile devices (Statistica), which leads to a whole lot of dollars.But, what exactly constitutes an effective mobile experience today?Over the past seven years, the bar has been continually rising for mobile experiences. Once cutting-edge “mobile-friendly” websites are now obsolete, and mobile users are demanding better, more engaging experiences.Let’s briefly walk through the recent evolution of “mobile experience” before exploring where we’re at today.Disruption Begins: The Birth of “Mobile-Friendly”About eight years ago, the world started to wrap its head around the notion that we’d soon be more engrossed with our phones than with our (...)