How To Host A #giveaway And Not Crush It — Our Experience
▻https://hackernoon.com/how-to-host-a-giveaway-and-not-crush-it-our-experience-2d086bf3bb58?sour
A few weeks ago, we were throwing around ideas about how we could build awareness and an email list for KyLeads ahead of our beta launch. We’ve been blogging and creating content on other platforms so that was bringing in a few visitors every day.We needed something that was relatively cheap because we had no data about our core metrics like LTV, ARPU, MRR (well, we knew that, it was zero), value of a subscriber, trial to customer conversion rate, etc etc. The only thing we knew was we wanted something that would give us outlandish results — fast.That means content #marketing and website optimization were out. It could give us outlandish results — I can’t say it would be fast.Advertising was out. We weren’t ready to spend a lot of money when we didn’t know our numbers.Outreach for promotion (...)