#apex — The future of #crm ?
▻https://hackernoon.com/apex-the-future-of-crm-609c67bc17de?source=rss----3a8144eabfe3---4
So in this article I decided the step outside of the world of Masternodes and write a short piece about a project that I have been invested in for a while now.That project is APEX.What is APEX?In simple terms APEX want to solve the inherent problems experienced by both customers and enterprises over the way customer data is held and used.APEX call this the “Data & B2C Interaction Problem”.For example — customers experience issues when organisations hold their information centrally and this data is either lost, compromised or released to 3rd parties without their permission.And organisations are looking for ways to improve and enhance the way they interrogate and leverage the customer information they currently hold about buying patterns, customer preferences and other valuable information (...)