Why Do People Share Fake News? A Sociotechnical Model of Media Effects – Georgetown Law Technology Review
In order to solve the problem of #fake_news, we need to conceptualize its effects as sociotechnical. Fake news is not simply a problem of pre-existing polarization; it is not simply a problem of online advertising or algorithmic targeting. It is not simply about increased far-right extremism or the popularity of Fox News. It is not entirely caused by the decline in trust of traditional journalism, nor the move to a social sharing model of news consumption. It is all of these things. And understanding not only why people share fake news, but how we can mitigate the impacts, requires taking a more holistic approach.