Techniques to build relevant Audiences for Facebook #advertising
▻https://hackernoon.com/techniques-to-build-relevant-audiences-for-facebook-advertising-c1d5fd4c
Facebook Ads Playbook: Audience Selection TechniquesPart of Pearmill’s Facebook Advertising PlaybookIn order to understand why we use certain strategies for Facebook Advertising — we think it’s important for a brief lesson on how the Facebook marketing engine works.Facebook Pricing and Pacing DynamicsThe lovely people at Facebook have already done a great job explaining how their system works but we’d like you to remember two simple rules that define their ecosystem:Each impression (when an ad unit is shown to a user) is priced based on how many other advertisers are currently bidding on each specific user / audience.Facebook uses a discounted pacing algorithm, which means they’ll attempt to give you the users within the audience that will be the cheapest (i.e. are the least sought after) as (...)