Your team knows what’s going to kill you.
Do a Black Sky brainstorm now to find out and save your startup.This year I cofounded a health insurance company called Decent. We use blockchain to make #healthcare more affordable, transparent, and fair. As I told seed investors, “We’re tackling the most regulated industry in the country with the most overhyped technology in the world. What could go wrong?”These days I have some pretty good answers to that question.Half the time I spend worrying about my #startup is wasted; the trouble is I don’t know which half. I believe we’ll succeed, but there are so many ways we might fail. Will we build something no one wants? Struggle to scale? Get stomped by a competitor? We could spend years in deep, unspoken anxiety — and many startup teams do.But there’s a better way.Last week we did what I call a (...)