The Founder’s Guide to Understanding Investors
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Anuj Abrol is the Chief of Staff to Justin Kan. He is actively involved in operating Atrium and investing in early stage startups. As Justin Kan’s Chief of Staff, he has counseled ~100 startups, evaluated ~500+ more, and invested alongside the top names in the industry.He wrote this article to answer the #1 question early stage founders ask him: “how do investors evaluate startups?”Anuj is on Twitter @nujabrol.***What is early stage investing?If you are familiar with early stage investing, feel free to skip to the section “Why is evaluating startups correctly important for investors?” Otherwise, let’s go on this journey together.Early stage investing is the act of an investor providing money (and help) to a startup in exchange for some of the startup’s equity. Both parties aim for the (...)