The Most Powerful Gift, According To Science? An Authentic “Thank You” — Here’s Why
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The Most Powerful Gift, According To Science? An Authentic “Thank You” -Here’s WhyImage credit: rawpixel, via pixabayResearcher Robert Cialdini has studied the elements that comprise a powerful gift. From a scientific standpoint, the “power” of a gift is measured by the extent it triggers the reciprocity principle of persuasion. The greater the desire of the recipient to “repay” the gift, the greater its power. However, #gifts have another source of power, the impact they have on the giver.If your goal is to give a memorable business gift to your boss, customers, employees and other valued stakeholders, be prepared to put in some effort. Mr. Cialdini has concluded that the most effective gifts are: significant, unexpected, personalized and unconditional.Much ObligedModern and ancient societies (...)