Investing in Bien-Être
▻https://hackernoon.com/investing-in-bien-%C3%AAtre-7b4af68a2a43?source=rss----3a8144eabfe3---4
Backing Bien-ÊtreWhy there is a massive opportunity for next generation of companies to build around the #wellness-driven consumer.Photo by Meghan Holmes on UnsplashWe are living through a transformational cultural unbundling of consumer preferences in personal and professional contexts.From:One-size fits all brands, media, and retailers leveraging economies of scale for mass market exploitation.To:Global networks of niches and tastemaker-driven communities redefining the customer experience and creating entirely new systems of meaning for consumers.This new era — centered around the wellness-driven consumer is fundamentally reshaping and expanding addressable markets, creating massive opportunities for emerging companies building communities and experiences that improve human health, (...)
#wellness-driven-investing #wellness-driven-consumer #startup #venture-capital