Hey Google, What’s a Moonshot?: How Silicon Valley Mocks Apollo, by Thomas Haigh | January 2019 | Communications of the ACM
For Alphabet today, two years of revenue would be over $200 billion. Yet its “moonshot captain” had to kill what he claims was a highly promising project, just because an initial investment of $200 million was unworkable. Poor Astro was three zeros and one comma away from being able to live up to that ridiculous job title.