#marketing 102 for Engineers
▻https://hackernoon.com/marketing-102-for-engineers-ddf3b7fa61e6?source=rss----3a8144eabfe3---4
Roughing out a funnelArt credit to Hugh MacLeod’s work on the HubSpot blogIn my opinion, understanding what our funnel looks like — or what we want it to look like — is the core context for all the actual work of marketing.There is a bit of the chicken and egg about it, as any funnel will co-evolve with where we have sales success (or failure) and it will also co-evolve with the core components of the product and messaging — things like: who the user is, who the buyer is, what the value prop is, what the differentiation is.The funnel exists within the context of some go to market (GTM).Programming notes: this post is n in a series of indeterminate length on GTM topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds. There’s a list at the end.GTMLiterally, how (...)
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