Push notification #engagement naturally degrades over time
▻https://hackernoon.com/push-notification-engagement-naturally-degrades-over-time-111a0d95e0b5?s
Readers care less and less about your notificationsRegardless of the message #content, readers always slip away.Push notifications can seem like a gift to publishers trying to drive traffic to their content. They are a free, direct way to build brand evangelism and reach their audience.This naturally led to publishers and marketers applying growth hacking strategies to maximize their returns.But — there’s one major problem being ignored with push notification strategies.Regardless of your content or strategy, reader engagement naturally declines over time.Let’s review the data:At Marfeel, the #publishing platform, we recently conducted our own study, looking at the CTR (click through rate) of over 5 million push notifications and 500,00 subscribers, across 10 publishers.The results showed a (...)