What Outkast’s “Hey Ya!” Can Teach Us About #blockchain Mass Adoption
▻https://hackernoon.com/what-outkasts-hey-ya-can-teach-us-about-blockchain-mass-adoption-cb37111
The members of Outkast have parlayed their hip hop careers into decades-long endeavors that extend beyond the music industry.Most recently, Big Boi performed 2004 №1 hit “The Way You Move” at the Super Bowl, alongside Maroon 5’s Adam Levine and Sleepy Brown, the latter of whom sang on the original version.While reading Charles Duhigg’s “The Power of Habit” recently, I learned the story of their smash hit, “Hey Ya!” This song’s unique trajectory to success could teach us about blockchain adoption, I thought.“The Power of Habit”“People listen to Top 40 because they want to hear their favorite songs or songs that sound like their favorite songs. When something different comes on, they’re offended. They don’t want anything unfamiliar.”Charles Duhigg, The Power of HabitIn his book, “The Power of Habit,” (...)