How Hyper-Personalised #marketing Can Deliver Better Customer Experiences at Scale
▻https://hackernoon.com/how-hyper-personalised-marketing-can-deliver-better-customer-experiences
How Hyper-Personalized Marketing Can Deliver Better Customer Experiences at ScaleDecades ago, local grocery store owners had to remember the names of their regular customers, the preferences and lifestyles of their most loyal customers, leveraging all that information to provide a more welcoming and memorable service.Today, technology empowers businesses to seamlessly gather and capture customer data like names, birth dates, and purchase history which helps them to deliver personalized customer experiences at scale. In fact, it is now common for online retailers to send messages by addressing users by their first names and recommending products based on their historical buying behavior, gender, and precise geolocation data.Personalization in #mobile app marketing has been around for (...)