How We Gained Nearly 4 Million Impressions by Getting Featured in the App Store.
How We Achieved Nearly 4 Million Impressions by Getting Featured in the App Store.How we did it. What happened, and more importantly — what didn’t.GenM.coWhen we launched our mobile app earlier last year we were mainly concerned with making sure we were able to give users the same functionality that they have with our desktop experience. Letting businesses easily browse through the GenM talent pool of student marketers, letting students complete our digital marketing lessons on the go — these were priority. The last thing on our minds was getting featured in the App Store.But when the email from #apple landed in our inbox that they were selecting our app to be highlighted in their “This Week’s Favorites” category, our sights started to aim a little bit higher. After our hands ached from countless (...)