Subcultural Style and Splatoon
That cycle of subcultural packaging, sale, consumption, dissipation, and renewal is endemic to subcultural growth and transformation. This cycle is discussed by Ryan Moore (2010) and Dylan Clark (2003), particularly in reference to how punk has died again and again at the hands of mass culture, only to be continuously reborn. In part, this has to do with how easily the materials of everyday life can be made into subcultural signifiers. For punk, it could be as simple as a safety pin or as elaborate as a liberty-spiked mohawk. For hip-hop, it could be anything from an oversized shirt or a pair of limited edition sneakers. The meaning is all in how something is worn, in how it is used. It also springs from what is readily, materially available in post-industrial society.