Is the ICO going soft on the ’out of control’ adtech industry ?
▻https://www.campaignlive.co.uk/article/ico-going-soft-out-control-adtech-industry/1671377
On Friday the Information Commissioner’s Office’s lead investigator on real-time bidding, executive director for technology and innovation Simon McDougall, signalled that the body would not bring enforcement action against Google and the Interactive Advertising Bureau. The ICO warned it would use its regulatory powers against those in the adtech industry that “ignored the window of opportunity to engage and transform”, but he accepted moves by the IAB to educate the industry on special (...)
#BritishAirways #CambridgeAnalytica #Google #Marriott #Facebook #algorithme #BigData #data #lobbying #profiling #ICO-UK #InteractiveAdvertisingBureau-IAB (...)