Virtual 5G sledging, magical lights and the joy of singing together
▻https://newscentre.vodafone.co.uk/news/virtual-5g-sledging-magical-lights-and-the-joy-of-singing-tog
Vodafone’s new Christmas campaign for 2020 applies new twists to old traditions to help keep the UK connecting to the magic this Christmas.
This year, Vodafone’s Christmas campaign celebrates how innovative technology can help people share wonderful experiences even if they are apart.
The Christmas TV advert, airing today (20 November) during the breaks of ITV’s ‘I’m a Celebrity Get Me Out of Here’ and Channel 4’s ‘Gogglebox’, tells a heart-warming story.
A young boy can’t go out to play because he has a broken leg; instead, he has to watch his sister enjoying the Christmas snow. His sadness and frustration at missing out is shared by so many of us who’ve not been able to do all the things we’d normally do because of COVID-19 this year.
But all is not lost.
His sister has left a very special Christmas present for him under his bed – a virtual reality headset and haptic suit. When he puts them on, the technology enables him to share a magical sledging experience with his sister in real time over Vodafone’s high-speed 5G network.
He sees what she sees, and the haptic suit simulates what she feels – the cold of the snow, the speed, and the impact of the bumps down the slope. Even a broken leg can’t stop him joining in the fun as if he were right there himself.