YouTube Discloses Percentage of Views That Go to Videos That Break its Rules - The New York Times
It is the never-ending battle for YouTube.
Every minute, YouTube is bombarded with videos that run afoul of its many guidelines, whether pornography or copyrighted material or violent extremism or dangerous misinformation. The company has refined its artificially intelligent computer systems in recent years to prevent most of these so-called violative videos from being uploaded to the site, but continues to come under scrutiny for its failure to curb the spread of dangerous content.
In an effort to demonstrate its effectiveness in finding and removing rule-breaking videos, YouTube on Tuesday disclosed a new metric: the Violative View Rate. It is the percentage of total views on YouTube that come from videos that do not meet its guidelines before the videos are removed.
In a blog post, YouTube said violative videos had accounted for 0.16 percent to 0.18 percent of all views on the platform in the fourth quarter of 2020. Or, put another way, out of every 10,000 views on YouTube, 16 to 18 were for content that broke YouTube’s rules and was eventually removed.
While YouTube points to such reports as a form of accountability, the underlying data is based on YouTube’s own rulings for which videos violate its guidelines. If YouTube finds fewer videos to be violative — and therefore removes fewer of them — the percentage of violative video views may decrease. And none of the data is subject to an independent audit, although the company did not rule that out in the future.