Mapping memories through cartography
The New Indian Express
People mostly preserve memories through photographs. But Pine and Lime – a unique venture by Gurugram-based duo, Aishwarya Choudhary and Ishaan Shrivastava – is helping people map their memories. The duo began with handmade décor guitar shelves in 2018. “But the pieces took time, and we would only take a few orders. In February 2020, while thinking of new ideas for Valentine’s Day, we came up with the idea of using cartography as a medium to store memories,” shares Choudhary, 28.
Pine and Lime Co-founders Ishaan
Shrivastava and Aishwarya Choudhary
Both had come across some international brands selling maps as décor, and they fell in love with the idea of stylized cartography. The idea was to create a memory map, marking the spots where their clients had created fond memories. “We made our first Memory Map with two locations, and knew the size had to be small as we wanted people to be able to hold onto their memories. So we started with a 4”x4” frame,” adds Shrivastava, 27. At present, the two are focused on Memory Maps, Décor Maps that celebrate life’s important moments, and Arte Aŭdaca, a collection of time – honoured artworks that celebrate freedom.