How the mining industry is using Minecraft to get into kids’ heads - CNET
▻https://www.cnet.com/news/how-the-mining-industry-is-using-minecraft-to-get-into-kids-heads
“The youth climate movement is very genuinely freaking out the fossil fuel industry in Australia,” says climate analyst Ketan Joshi.
The mining industry’s solution? Video games.
Starting this year, the Minerals Council of Australia — the mouthpiece for the mining industry in Australia — has gotten into video games. In August this year, it announced two games designed and built for the school curriculum. Games designed to “build awareness of opportunities in the modern technology-driven Australian minerals industry.”
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