(22) Building Global Community
Extraits du document de Mark Zuckerberg sur le futur de Facebook.
Une étrange profession de foi, entre projet politique et aspiration à faire encore grandir son entreprise ; mettant en avant la générosité, mais masquant combien les pratiques qu’il décrit vont renforcer la pompe à attention qui est le cœur de l’économie de FB. Une réponse également au développement de ce que Fred Turner appelle « l’individualisme autoritaire », dont les médias sociaux sont le support.
To our community,
On our journey to connect the world, we often discuss products we’re building and updates on our business. Today I want to focus on the most important question of all: are we building the world we all want?
Today we are close to taking our next step. Our greatest opportunities are now global — like spreading prosperity and freedom, promoting peace and understanding, lifting people out of poverty, and accelerating science. Our greatest challenges also need global responses — like ending terrorism, fighting climate change, and preventing pandemics. Progress now requires humanity coming together not just as cities or nations, but also as a global community.
For the past decade, Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.
Bringing us all together as a global community is a project bigger than any one organization or company, but Facebook can help contribute to answering these five important questions:
How do we help people build supportive communities that strengthen traditional institutions in a world where membership in these institutions is declining?
How do we help people build a safe community that prevents harm, helps during crises and rebuilds afterwards in a world where anyone across the world can affect us?
How do we help people build an informed community that exposes us to new ideas and builds common understanding in a world where every person has a voice?
How do we help people build a civically-engaged community in a world where participation in voting sometimes includes less than half our population?
How do we help people build an inclusive community that reflects our collective values and common humanity from local to global levels, spanning cultures, nations and regions in a world with few examples of global communities?
Building a global community that works for everyone starts with the millions of smaller communities and intimate social structures we turn to for our personal, emotional and spiritual needs.
Whether they’re churches, sports teams, unions or other local groups, they all share important roles as social infrastructure for our communities. They provide all of us with a sense of purpose and hope; moral validation that we are needed and part of something bigger than ourselves; comfort that we are not alone and a community is looking out for us; mentorship, guidance and personal development; a safety net; values, cultural norms and accountability; social gatherings, rituals and a way to meet new people; and a way to pass time.
The decline raises deeper questions alongside surveys showing large percentages of our population lack a sense of hope for the future. It is possible many of our challenges are at least as much social as they are economic — related to a lack of community and connection to something greater than ourselves. As one pastor told me: “People feel unsettled. A lot of what was settling in the past doesn’t exist anymore.”
Online communities are a bright spot, and we can strengthen existing physical communities by helping people come together online as well as offline. In the same way connecting with friends online strengthens real relationships, developing this infrastructure will strengthen these communities, as well as enable completely new ones to form.
Most communities are made of many sub-communities, and this is another clear area for developing new tools. A school, for example, is not a single community, but many smaller groups among its classes, dorms and student groups. Just as the social fabric of society is made up of many communities, each community is made of many groups of personal connections. We plan to expand groups to support sub-communities.
Many dedicated people join global non-profit organizations to help, but the market often fails to fund or incentivize building the necessary infrastructure. I have long expected more organizations and startups to build health and safety tools using technology, and I have been surprised by how little of what must be built has even been attempted. There is a real opportunity to build global safety infrastructure, and I have directed Facebook to invest more and more resources into serving this need.
Vous avez des problèmes sociaux, nous avons des réponses techniques :
Looking ahead, one of our greatest opportunities to keep people safe is building artificial intelligence to understand more quickly and accurately what is happening across our community.
Artificial intelligence can help provide a better approach. We are researching systems that can look at photos and videos to flag content our team should review.
The purpose of any community is to bring people together to do things we couldn’t do on our own. To do this, we need ways to share new ideas and share enough common understanding to actually work together.
Accuracy of information is very important. We know there is misinformation and even outright hoax content on Facebook, and we take this very seriously. We’ve made progress fighting hoaxes the way we fight spam, but we have more work to do. We are proceeding carefully because there is not always a clear line between hoaxes, satire and opinion. In a free society, it’s important that people have the power to share their opinion, even if others think they’re wrong. Our approach will focus less on banning misinformation, and more on surfacing additional perspectives and information, including that fact checkers dispute an item’s accuracy.
Une définition très intéressante :
Social media is a short-form medium where resonant messages get amplified many times. This rewards simplicity and discourages nuance. At its best, this focuses messages and exposes people to different ideas. At its worst, it oversimplifies important topics and pushes us towards extremes.
Fortunately, there are clear steps we can take to correct these effects. For example, we noticed some people share stories based on sensational headlines without ever reading the story. In general, if you become less likely to share a story after reading it, that’s a good sign the headline was sensational. If you’re more likely to share a story after reading it, that’s often a sign of good in-depth content.
Our society will reflect our collective values only if we engage in the civic process and participate in self-governance. There are two distinct types of social infrastructure that must be built:
The first encourages engagement in existing political processes: voting, engaging with issues and representatives, speaking out, and sometimes organizing. Only through dramatically greater engagement can we ensure these political processes reflect our values.
The second is establishing a new process for citizens worldwide to participate in collective decision-making. Our world is more connected than ever, and we face global problems that span national boundaries. As the largest global community, Facebook can explore examples of how community governance might work at scale.
This has been painful for me because I often agree with those criticizing us that we’re making mistakes. These mistakes are almost never because we hold ideological positions at odds with the community, but instead are operational scaling issues. Our guiding philosophy for the Community Standards is to try to reflect the cultural norms of our community. When in doubt, we always favor giving people the power to share more.
There are a few reasons for the increase in issues we’ve seen: cultural norms are shifting, cultures are different around the world, and people are sensitive to different things.
I’ve spent a lot of time over the past year reflecting on how we can improve our community governance. Sitting here in California, we’re not best positioned to identify the cultural norms around the world. Instead, we need a system where we can all contribute to setting the standards. Although this system is not fully developed, I want to share an idea of how this might work.
It’s worth noting that major advances in AI are required to understand text, photos and videos to judge whether they contain hate speech, graphic violence, sexually explicit content, and more. At our current pace of research, we hope to begin handling some of these cases in 2017, but others will not be possible for many years.