• Actress Kangana Ranaut has been signed in by Lifestyle International Pvt. Ltd. as the brand ambassador for their contemporary ethnic wear brand Melange by Lifestyle.

    The “Queen” actress is scorching in the latest “Rethink Ethnic” campaign by the brand that challenges the conventional and is inspired by her fearless, bold and strong individualistic style.

    With modern silhouettes, classy cuts and vibrant patterns, Melange by Lifestyle’s latest Spring Summer collection redefines ethnic wear and is crafted for the independent woman of today whose sense of style reflects her individuality. “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic and fall in love with it. Hence, the endorsement,” Kangana said.

    The collection takes inspiration from the actress’ strong individuality and interplays the latest season’s trends highlighting eclectic designs, patterns and global accents while bringing forth the brand’s new philosophy — Rethink Ethnic.

    “Melange by Lifestyle has emerged as a preferred contemporary ethnic wear brand for modern women who have a keen sense of style and dress in a manner that amplify their individuality. Kangana wholly embodies the Melange Woman with her effortless style, fierce personality and independent persona,” Kabir Lumba, managing director, Lifestyle International Pvt. Ltd. said.

    “Her achievements as a versatile actress coupled with her quintessential confidence are inspirational to women across the country, and we are delighted to have her as our brand ambassador,” Lumba added.
    This new brand campaign will be rolled out across outdoors, print, digital and in-store this March. from http://www.bridesmaidca.ca

  • Daniel Ramamoorthy hates when people ask “Where are you from?” It’s a difficult question to answer when you’ve never spent more than a few years in any one country.
    James Sweeney and Ellen Baker: ‘The feeling of the city and the whole vibe is so New York but it’s cleaner, friendlier, smaller, cheaper.’ Photograph: Cyril ByrneNew to the Parish: ‘We love Dublin. It’s like a mini New York’
    Ovidiu Miron and his wife, Luminita, with their children, Tudor, Vlad and Stefan, at home in Clarehall, Dublin. Photograph: Dara Mac DónaillNew to the Parish: ‘I don’t want my sons to lose their Romanian heritage’
    Gareth and Emma, who were born with a very rare condition called Moebius syndrome, which means they struggle to make facial expressions, blink or move their eyes laterally. Photograph: Alan Betson New to the Parish: ‘We didn’t get together because of our condition but because we fell in love’
    Zeenie Summers: struggled with depression and homelessness in Galway, but found solace in singing and dress-making. Photograph: Sara Freund New to the Parish: ‘I didn’t know I was black until I came to Ireland’
    Chandrika Narayanan-Mohan: ‘Dublin’s small enough that you can actually be someone here.’ Photograph: Alan Betson New to the Parish: ‘I could have been the worst human being ever’
    Nacho Valdes: “When I was in Mexico working as an accountant I thought I was the best in the world. But trust me, I’m happier now.” Photograph: Dave MeehanNew to the Parish: ‘Even the drug addicts here are friendly’
    “I’m not a fan because implied within that question is that you don’t belong,” says Ramamoorthy, who was born in the United Arab Emirates to Indian parents. His father’s job as a diplomat meant the family moved around the world from Yemen to France, Algeria to India, Zimbabwe to Morocco.
    “If it’s where I was born, it’s the UAE. If it’s where my passport is from or where I look like I’m from, then it’s India. If it’s where my accent’s from, then it’s predominantly American. If it’s the kind of music I appreciate the most, then I’d be a black American gospel singer.”
    “Where I’m from is where I’ve spent the longest, and that would be Ireland, because the last five years is the longest I’ve ever spent in any country.”
    Ramamoorthy says he feels more at home in Ireland than in any of the other 10 cities he has lived in. “I’m a complicated mix of the different cultures, people and experiences I’ve had in all those places.”
    When he was 11, Ramamoorthy’s family relocated to India. He was excited to finally live in the country his family represented around the world, but quickly discovered he did not feel Indian. “I felt rejected. It was really tough not being welcomed in my own homeland.”
    Only after moving to Zimbabwe as a teenager did he begin to feel comfortable in his own skin. It was during his time in Africa that he “came to faith” and began to embrace his parents’ Christian religion.
    “Zimbabwe was a fresh start in my life. It’s probably my second home after Ireland. I was learning to appreciate nature and my role as a human in a very complicated and beautiful world.”
    His father, who came from one of the lowest levels of the Hindu caste system, converted to Christianity as an adult. Daniel remembers visiting his father’s home, a small village down a dirt road in rural India where people lived in tin huts with thatched walls.
    “We would sit on the floor cross-legged for hours, until I could no longer feel my legs. I never understood what they said because they didn’t speak the language I know. My entire life, every time I visit his family, I sit and smile and have no idea what they say.” from http://www.bridesmaidie.com