MediaShift . How French Site OWNI Profits by Giving Away Its Content | PBS
►http://www.pbs.org/mediashift/2011/03/how-french-site-owni-profits-by-giving-away-its-content070.html
Grosse interview d’#OWNI. Un extrait à propos du business (mais il y a plein d’autres choses très intéressantes dans cet entretien : historique du site, position (a)politique…)
So you are set up as a #non-profit or #for-profit company?
Nicolas Kayser-Bril: 22Mars is for-profit, and we did not spin off OWNI as a non-profit organization from an accounting perspective. The website does not have to make a profit in the sense that we don’t make money from the #website. No subscriptions and no hidden advertisements. The value the website provides is in gaining expertise online that we can then share and sell to clients.
So your model is basically making money by developing websites and custom social media solutions? The site is more of a testing lab?
Kayser-Bril: Exactly. You could compare it to businesses in other industries. We might start selling online objects or other products in the coming months to have more high-margin products.
We will start selling #ebooks, which is a big driving force of 22Mars — we don’t sell #content but we sell products, because everyone knows content is abundant. What’s missing is a way to properly browse through it and consume it.
