If you search for your name online and find unflattering articles, you can submit a request to have the listing removed (if you’re in Europe), but what if you’re in the USA or Canada (for example), or you removal request is denied? If any of that happens, you can use an ORM company like HopLite to suppress negative results so no one sees them, and create a new brand so people only see positive things about you. “ORM” can really fix that problem.