Don’t Fall For the New H&M Campaign
▻http://globalhobo.com.au/2016/09/29/dont-fall-for-the-new-hm-campaign
Nouveau chez les pubards des marques à sale profil social : le #feminism_washing!
But while the video is undeniably fabulous, there is one looming problem. It’s an ad. It’s an ad that, at its core, is designed to promote the idea that H&M stands for something great. By championing an empowering feminist ethos, the retailer hopes to sell the shit out of its latest range and make consumers feel good about themselves when they buy it.
According to a spokesperson for H&M, “The latest campaign celebrates diversity as well as inspirational women from various backgrounds, encouraging women around the world to embrace their personal style and take pride in who they truly are and what they stand for.”
But H&M doesn’t stand for women.
Earlier this year, a report compiled by the Asia Floor Wage Alliance found that the fashion giant was routinely exploiting its supply staff. Based on 251 interviews with garment workers, the report alleged that employees from 11 out of 12 Cambodian supplier factories claimed they had witnessed or experienced employment termination during pregnancy. It also claimed that every single one of the 50 staff surveyed in India said that women were often fired when they fell pregnant. In a predominately female industry, this is a colossal problem, particularly when coupled with the workplace sexual harassment that was also reported as commonplace.