PepsiCo, Coca-Cola Fight Patriotism in Parched Indian State - Bloomberg
▻https://www.bloomberg.com/news/articles/2017-03-16/pepsico-coca-cola-fight-patriotism-in-drought-hit-indian-state
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iQEzPbLBAVlc/v2/1600x-1.png 
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iiqZDaJrd51U/v0/1200x800.jpg A potent blend of pride, economic nationalism and mounting concern over water security have the world’s two biggest cola brands in a bind in southern India.
Shopkeepers in drought-hit Kerala state decided Wednesday to promote local brands over Coca-Cola Co. and PepsiCo Inc. beverages after counterparts in neighboring Tamil Nadu boycotted the multinational drinks. While retail groups claim the companies are siphoning off groundwater and selling products tainted with pesticides, academics and analysts say the soda giants have become scapegoats for a water crisis that’s become mired in politics and patriotism.