French advertising giant pulls out of Google and YouTube
▻https://www.theguardian.com/media/2017/mar/17/google-pledges-more-control-for-brands-over-ad-placement
Havas becomes first major global marketing company to pull entire ad spend after talks with tech company break down A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube. Havas, the world’s sixth largest marketing services group, spends about £175m on digital advertising on behalf of clients in the UK annually. The firm said it had taken the step after talks (...)
