TV May Actually Die Soon – Stay Tuned - Shelly Palmer
▻http://www.shellypalmer.com/2017/04/tv-may-actually-die-soon-stay-tuned
L’avenir des télés privés est sombre. C’est le pronostic pour les Etats Unis. Les maisons de télévision européennes survivront-elles ou subiront-elles le mêm sort ?
FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS, and Fox), and the media business will never be the same.TV Is Data PoorFANG Is Data Rich
...
There are four data sets that help define each of us: attention, consumption, passion, and intention. While traditional broadcast TV tries to measure or attribute some of these to TV viewership, FANG has actionable data that drives KPIs.
Facebook knows what you are paying attention to. You post and share the things you care about, and your Facebook profile makes your attention actionable.
Amazon knows what you consume and what you’re thinking about consuming. If you’ve bought it or are planning to buy it, Amazon knows it and can act on that data.
Netflix knows your passions. You demonstrate how you can be reached on an emotional level every time you watch a video. Netflix knows more about the kind of entertainment that ignites your passions than you do. It continually acts on that data.
Google/YouTube knows your intentions. You never intend to go to Google and stay there; you search for what you intend to do. Your Google profile indicates, with a very high degree of accuracy, what you are likely to do in the near-term future. This is some of the clearest, most actionable data in the world.
We Will Still Have 4 Major Networks, Just Not the 4 You’re Used To
People often reminisce about the “good ole days” when there were four major networks: ABC, NBC, CBS, and Fox. We are transitioning to a world where there will still be four networks, just not the four networks you’re used to. FANG is delivering actionable data to advertisers in ways that traditional broadcasters simply can’t.