Everybody lies: how Google search reveals our darkest secrets | Technology | The Guardian
►https://www.theguardian.com/technology/2017/jul/09/everybody-lies-how-google-reveals-darkest-secrets-seth-stephens-davidow
I have spent the past four years analysing anonymous Google data. The revelations have kept coming. Mental illness, human sexuality, abortion, religion, health. Not exactly small topics, and this dataset, which didn’t exist a couple of decades ago, offered surprising new perspectives on all of them. I am now convinced that Google searches are the most important dataset ever collected on the human psyche.