Kenyan #TV show ploughs lone furrow in battle to improve rural livelihoods | Global development | guardian.co.uk
►http://www.guardian.co.uk/global-development/poverty-matters/2012/may/15/kenyan-farming-reality-tv-rural-livelihoods
“Agriculture is the absolute backbone of #Kenya and the livelihood for many people,” says David Campbell, the show’s creator and director of the edu-tainment company Mediae. “We have a potential 5.6 million rural audience for TV … but there is no agricultural information on TV. We want to establish a series that gives farmers information in an educational and entertaining way.”