#Facebook accused of fake audience numbers - MarketWatch
▻http://www.marketwatch.com/story/facebook-accused-of-fake-audience-numbers-2017-09-06
Recently, Pivotal Research Group analyst Brian Wieser was intrigued by a trade publication study in Australia that said Facebook FB, +0.67% was claiming to reach 1.7 million more 16- to 39-year olds than actually existed in the country, according to Australian census data.
In reproducing the study for the U.S., Wieser said Facebook’s Ads Manager claims it can potentially reach 41 million 18- to 24-year-olds, 60 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds. The problem arises when Wieser pulls up U.S. Census data from a year ago, showing 31 million 18- to 24-year-olds, 45 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds.
#flagrant_délit de #fake_news