This march is a serious, peaceful public demonstration, organized for one purpose — to deliver a message to the world showing how Juggalos have been unfairly stigmatized and discriminated against simply for identifying as being part of a particular music-based subculture.
A juggalo (feminine juggalette, or juggala in Spanish) is a fan of the group Insane Clown Posse or any other Psychopathic Records hip hop group.
These men and women have personally been affected by the gang label and their stories will shock you. Ask any Juggalo and they’ll tell you … “We’re not a gang. We’re a family!”