Truck wars: It’s mortal combat for Detroit 3
▻http://www.detroitnews.com/story/business/autos/detroit-auto-show/2018/01/14/truck-wars-detroit-automakers/109473456
La folie automobile continue et Mercedes se fait représenter par le Terminator. La vidéo est remarquable : Tu invites un autrichien, alors il te faut du schnaps .
In an industry reckoning with technology-driven upheaval, Detroit keeps moving heavy metal.
The Detroit auto show is revolving around the crown jewels of the Motor City: beefy, American-muscle pickups. Ford Motor Co., General Motors Co. and Fiat Chrysler Automobiles NV premiered all-new pickups over the weekend, kicking off a high-stakes product stand-off that is almost unheard of at a single show.
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These big trucks make big money for the Big Three, and fund the technology they’re developing to stay relevant in a rapidly changing industry. Full-size pickups had the second-fastest growth of any market segment in 2017, trailing only compact SUVs, according to Cox Automotive, a digital marketing firm that owns Kelley Blue Book and Autotrader.com. And the average transaction price on full-size trucks in December was roughly $47,500, compared to an average of $36,826 for all vehicles.
Detroit’s pickups are especially pricey. The average Ford F-Series pickup sold for $51,320 in December, according to Cox Automotive. That was topped by the GMC Sierra, going for about $53,170. The average transaction price for the Ram pickup was roughly $46,430 last month, and the average Chevrolet Silverado selling price was $42,340.
Full-size pickup sales accounted for about 14 percent of the market last year — the highest since 2005 — and the total market share for pickups was 16.4 percent, the highest in a decade, according to Edmunds.
I’ll be back ...
▻http://www.detroitnews.com/videos/embed/109474838
Dieter Zetsche and Arnold Schwarzenegger introduce the new Mercedes G Class | 2:39
The Michigan Theatre was the backdrop for the refresh of Daimler AG’s classic SUV