New Masthead for The Guardian
▻https://www.underconsideration.com/brandnew/archives/new_masthead_for_the_guardian.php
Petite revue de détail des changements de design du Guardian. Avec notamment un passage sur ce très étonnant nouveau monogramme
The old monogram… that, I actually disliked heavily in how the lowercase “g” sat inside the circle, all cramped and missing the key element of its ear. The new uppercase “G” sits infinitely better inside a circle but, somewhat oddly, it features a stencil design that is nowhere to be seen in any of the print or online applications. I imagine this was done so that when the monogram is seen very small, it tricks the eye into seeing the missing pieces as the thin connecting line found in the logo but at regular small sizes — on the feed in Instagram or Twitter on a phone — the stencil effect is still visible and given that phones and resolutions keep getting bigger this seems like a less than beneficial aesthetic or functional feature. Nonetheless, as a “G” in a circle it looks fantastic but as part of the visual identity it may not be as harmonious.
Au final, un logo inutilement agressif, triste en noir et blanc… Tout ce qu’il rappelle, c’est le logo de la boîte qui a conçu les nouvelles typos du Guardian
▻https://twitter.com/commercialtype
