How Ikea has changed the way we shop
▻http://www.bbc.com/capital/story/20180201-how-ikea-has-changed-the-way-weshop
Tests have shown that the actual act of putting something together (even though there may be sweat, swearing and tears involved) so that it becomes a complete object generates a much more favourable perception of that object than it would purchasing it in a completed form. The phenomenon is known as the Ikea effect.
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Ikea founder never lived down his Nazi past | Daily Mail Online
▻http://www.dailymail.co.uk/news/article-5323539/Ikea-founder-never-lived-Nazi-past.html
For a multi-billionaire, Ingvar Kamprad appeared to live an ostentatiously frugal life. He drove a 15-year-old white Volvo, wore second-hand clothes, bought fruit and vegetables late in the afternoon so he could haggle the prices down and only had his hair cut when travelling in developing countries, as it was cheaper.
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Nazi past followed Ikea founder to his death - Chicago Tribune
▻http://www.chicagotribune.com/business/ct-ikea-founder-ingvar-kamprad-nazi-past-20180129-story.html
▻http://www.trbimg.com/img-5a6f371b/turbine/ct-ikea-founder-ingvar-kamprad-nazi-past-20180129.jpg
In 1943, Ingvar Kamprad was a 17-year-old budding entrepreneur selling udder balm, picture frames and other small-town wares from his home in rural Sweden. That year, he founded a mail-order company called Ikea, initials taken after his name and that of his family’s farm. His first employee was his close friend Otto Ullmann, an Austrian Jew about his age whose parents had sent him to Sweden to escape the Nazi takeover in their home country.
Kamprad and Ullmann’s camaraderie was an unlikely one. Around the same time he started Ikea, Kamprad joined Sweden’s fascist movement. He regularly attended meetings with pro-Nazi extremist groups, maintained a long-running friendship with a leading Swedish fascist and, according to some accounts, was an active member of the Swedish version of the Hitler Youth.